Yellow Rooster was founded in July of 2019 by a small team of passionate coffee professionals with years of combined experience — as baristas and roasters, to equipment specialists and shop owners ourselves — each co-founding partner shares the desire to further positively impact the industry and communities that have so greatly impacted us.

These combined experiences provided ample opportunities for our co-founders to interact with actors across all stops along the coffee value chain, from farm to port to roastery to coffee shop and more. Compiling these conversations and experiences, our team coalesced around a shared set of values, which can be understood through the company’s mission of creating faithful, dignifying relationships between humans through the means of trading specialty coffee. More than just a delicious drink, coffee is a culture that knows no borders.